Marketing Specialist, Digital
Company: VSM Sewing Inc P660
Location: La Vergne
Posted on: May 26, 2023
Job Title: Marketing Specialist - Digital
Department: North America Marketing
Reports To: B2B Marketing Manager
FLSA Status: Non Exempt
Location: La Vergne, TN (Nashville)
ABOUT THE COMPANY: SVP Worldwide, doing business through SVP-Singer Holdings, Inc. and its affiliates, is the world's largest consumer sewing machine company, accounting for approximately one out of every three sewing machines sold annually across the globe. The company and its three iconic brands - SINGER -, HUSQVARNA - VIKING - and PFAFF - - each have delighted consumers for over 450 years. These premium brands and products are regarded as the choice for serious sewists and novice crafters.
The company's corporate headquarters is located in Nashville, TN and supported by regional headquarters/sales offices located in Milan (Italy), Mexico City (Mexico), and Sydney (Australia) that, combined, reach consumers in more than 180 countries. SVP has manufacturing facilities across Asia and Latin America, multiple R&D centers, a software development center in Europe and a global supply chain with distribution centers in all regions.
SVP Worldwide has a history of innovation and has established a leading offering in the Internet-of-Things (IoT) segment by introducing mySewnet -, the industry's first cloud-based operating system, and the Premier+ suite of software. Its product portfolio covers entry-level sewing machines all the way up to advanced, internet-connected, leading edge household sewing machines that retail for $19,999 and all segments in-between. In addition to sewing machines, the product portfolio includes sewing accessories, notions, garment care products as well as software.
The products are sold across a network of sewing machine dealers, mass retailers (e.g., Costco, Walmart, Lidl, MediaMarkt, Carrefour), specialty retailers (e.g., Joann, Michaels), online retailers (e.g., Amazon, Tmall), distributors, and through the company's -180 internally operated retail stores.
ABOUT THE POSITION: We are looking to hire a Marketing Coordinator/Specialist to serve as a liaison between Marketing and Sales for trade marketing activities that includes promotions, advertising, project management and communication flow for our Business to Business Channels. The ideal candidate will have experience in a wide range of marketing functions, including communications, advertising, branding, and digital. The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines. You will work closely with the B2B Marketing Manager, Account Managers, and Regional Sales Managers to ensure timely and proper implementation of approved marketing plans and programs. As a successful hire, you will be tasked with helping identify marketing trends and opportunities for growth, as well as creating and implementing marketing materials. Some everyday tasks include maintaining a project tracker, creating and managing the implementation and delivery of marketing collateral, recording data from campaigns, and helping with the organization of presentations.
Key responsibilities are:
WORK ENVIRONMENT: Works in a typical office environment at Corporate HQ/ in the Nashville area. Ability to travel domestically for career fairs, dealer/retail meetings.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The sewing machine industry is a global industry that is experiencing renewed growth. In developed markets, growth rates are projected to outpace GDP growth, according to Global Industry Analysts, Inc., the leading industry data source. Growth in these markets is driven by the millennial generation that is increasingly attracted to personalization, crafts and self-expression. In developing markets, the industry is expected to grow at 6.7% annually, fueled by the emerging middle class and the "need to sew" segment that uses sewing machines to support the household.
In 2021, SVP Worldwide was acquired by Platinum Equity (www.platinumequity.com), a global firm, founded by Tom Gores, specialized in mergers, acquisitions and operations of companies that provide mission-critical products, services and solutions in diverse industries. While Platinum Equity is the majority owner of SVP Worldwide, Ares Capital Corporation (who previously acquired SVP WW in 2018) continues to invest and own a portion of the company. Ares Capital Corporation (www.aresmgmt.com) is a leading publicly traded business development company
Keywords: VSM Sewing Inc P660, Murfreesboro , Marketing Specialist, Digital, Advertising , La Vergne, Tennessee
here to apply!