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Marketing Manager

Company: Staffmark
Location: Lebanon
Posted on: May 17, 2022

Job Description:

Title : Marketing Manager Type: Direct Hire Pay: 95k-110K Salary Start Date: ASAP Job Summary: The world---s leading provider of high performance Polyurea coating solutions is looking for an experienced Marketing Manager to help accelerate growth around the world. The Marketing Manager will be responsible for developing and implementing a wide range of marketing strategies to address opportunities in a variety of manufacturing, construction, and industrial segments working closely with Sales. This position will lead the company---s activities in digital and social media marketing, trade shows and events, Association marketing, traditional media, and CRM nurturing and relationship campaigns. Deep experience in Business-to-Business (B2B) marketing is required - preferably in Industrial segments. This position reports to the Senior Vice President of Marketing and Sales. Responsibilities: --- Develop and implement a strategic marketing and communications plan to advance brand -- identity; broaden product and value awareness; and increase visibility of service offerings -- across key audiences --- Create and execute account acquisition marketing programs focused on generating high -- quality leads to drive revenue growth for the business --- Lead event planning including trade shows and segment conferences --- Manage website and other digital assets to drive engagement by prospective and current -- customers --- Develop, organize, and execute automated email marketing nurturing campaigns, -- preferably with experience using an email marketing automation tool such as HubSpot or -- Salesforce Journey Builder --- Develop and manage Experience Center consisting of application case studies from around -- the world --- Make data-backed recommendations, resulting in actionable items, resulting in campaign -- optimization and improved conversion rates. --- Manage and oversee competitive intel and trends in collaboration with the Sales, -- Operations, and Supply teams to market effectively to core customers. --- Oversee all advertising and promotional activities including direct mail campaigns, email -- campaigns, promotions, offers, sales tools, etc. --- Develop marketing content, including blogs, case studies, brochures, presentations, and -- press releases. --- Contribute creatively in efforts to develop a compelling external message that differentiates -- our value proposition, products, and solutions as the industry leader. QUALIFICATIONS: --- Bachelor---s Degree in Marketing, Business, or another related field is required --- 5 years of relevant marketing experience required --- 3 years of B2B marketing experience required --- A proven track record of campaign performance and conversion optimization --- An excellent communicator with strong business acumen --- The ability and passion to hit targets, operate with a sense of urgency, and see projects --- through to completion --- A strong understanding of vendor, agency, and partner management --- Experience working cross-functionally with remote teams --- Comfortable preparing and delivering executive-level presentations, reports, and updates --- Proficiency using Salesforce or other CRM tools --- Proficiency using software programs such as MS Outlook, Word, PowerPoint, and Excel --- Comfortable working in a fast-moving dynamic environment

Keywords: Staffmark, Murfreesboro , Marketing Manager, Executive , Lebanon, Tennessee

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