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General Manager, Middle Tennessee State University

Company: Learfield Communications
Location: Murfreesboro
Posted on: May 19, 2019

Job Description:


  • The General Manager (GM) reports directly to the Regional Vice President and is responsible for managing the sports property efforts to ensure the highest attainable level of success. This includes:
    • Developing strong relationships within the department
    • Understanding the strategic goals and objectives of the department
    • Determining University s fit within primary business market
    • Deliver on individual and team revenue goals through the selling of integrated marketing packages using traditional, digital and other non-traditional marketing channels to meet client s objectives
    • Develop and maintain strong, lasting relationships with both current and potential corporate sponsors
    • Develop, implement and review strategic business plans, including sales/financial performance and new product development
    • Partner with Regional Vice President to develop an annual fiscal budget for the entire property
    • Ensure sales team effectively leverages internal support groups such as Integrated Marketing, Research and Digital in order to drive sales
    • Supervise the school s respective broadcasting talent and work closely with Learfield operations/production staff to ensure the highest quality in programming, production, syndication, coverage and presentation.
    • Help recruit, manage and train all support staff, including Coordinators (activation staff), game day assistants, and any third party vendors who participate in the execution of property related activities
    • Develop and model a strong team-based selling culture, where encouragement and partnership are recognized and rewarded
    • Maintain flexible work hours including sporting and non-sporting events that may occur on weeknights or weekendsQualifications
      • 8+ years selling comprehensive integrated sports marketing partnerships including major media elements (signage, radio, social, digital, etc.) or other relevant B2B sales experience
      • Ability to analyze a client s traditional, digital and non-traditional marketing needs based on the customer s marketing targets and objectives, and craft an integrated marketing solution(s) to meet those needs
      • Strong knowledge of digital marketing, including but not limited to social media, content marketing, banner ads, mobile, retargeting and websites, including interpreting performance analytics for all areas.
      • Proven track record of developing and maintaining strong, lasting relationships with relevant stakeholders
      • Demonstrated effectiveness hiring, developing and promoting top sales talent
      • High energy level coupled with a strong drive for results
      • Able to develop and execute strategic plans in order to meet both short and long term business objectives
      • Effective problem solving abilities
      • Must demonstrate a high level of integrity and honesty
      • Manage time effectively and orchestrate multiple tasks simultaneously
      • Effective communication, organizational, presentation, and listening skills
      • Previous experience in sports and/or higher education preferred
      • Bachelor s degree from a four-year accredited college or university

Keywords: Learfield Communications, Murfreesboro , General Manager, Middle Tennessee State University, Executive , Murfreesboro, Tennessee

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