Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A
Thomas’® English muffin or bagel? Or perhaps snacked on a Sara
Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is
yes, then you know Bimbo Bakeries USA!
Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest
baking company with operations in 33 countries. Bimbo Bakeries USA
(BBU) employs 20,000 associates across the U.S. in bakeries, sales
centers, corporate offices and on sales routes to ensure our
consumers have the freshest products to feed their families at
every meal. But our associates come to work for much more – the
chance to feed their own lives through exciting work that offers
the opportunity to make a real difference in their professional and
personal lives every day.
The Market Sales Leader (MSL) is responsible for achieving sales
growth and freshness, people growth, market share growth, and
customer relationship and growth and brand health by creating sales
opportunities, leading the execution of DSD Excellence and ensuring
critical field sales initiatives are developed, managed and
executed effectively in the marketplace. Additional
responsibilities may include leading the execution of DSD route
sales in the market and supporting the attainment of world-class
sales centers in rural markets.
The MSL will lead execution of the sales Direct Store Delivery
Excellence (DSDE) Playbook throughout the marketplace in service of
the Frontline sales force with the objective of driving growth of
our people and the business.
The MSL coaches and supports the direct frontline as they
execute, prospect and pursue new business, recommend appropriate
solutions for each customer, grow existing customer accounts and
ensure customer retention.
The MSL will use their leadership and sales expertise to own
stewardship of our brands in stores, deliver world-class sales and
merchandising, meet clients’ critical needs and provide nutritious
and delicious baked goods and snacks for all consumers. Take pride
in the platform to foster the personal and professional growth of
the team within a highly productive and deeply humane purpose.
Key Job Responsibilities:
Mindsets & Behaviors
Embraces, embodies and leads DSDE practices and acts upon the
vision and values of BBU on a daily basis
Exemplifies the characteristics of BBU and its brands and
extends those brand values through daily activities and leadership
and interactions in the workplace
Establishes team goals and communicates them to help achieve
Fosters an atmosphere of continuous improvement to include the
development of self, teams, and work processes. Embraces the value
of constant improvement to take appropriate actions that result in
demonstrated, constructive change
Roles & Responsibilities
Develops strategic plans to deliver on sales targets in order to
grow overall business within existing accounts and pursues business
relationships with expansion customers to generate new
Establishes store-level growth plans that connect to the Zone
objectives for revenue, freshness, and realization; while building
customer relationships that align with planned store level growth
goals. Communicates plans and conducts reviews quarterly with
business partners to identify opportunities and action plans
Executes on all growth opportunities to grow market share on
strategic brands through the execution of incremental displays.
Utilizes sales data to help drive effective decisions with the
frontline sales person as well as drive brand growth with customers
through the acquisition of new space and displays.
Engages sales people in all facets of planning route sales
activity, including order management, daily distribution,
merchandising, promotional activity, and holiday planning in order
to meet the customers’ in store expectations.
Establishes effective customer relationships to initiate and
maximize sales in retail, restaurant, and institutional customers;
ensures client retention by exceeding expectations with new and
Engages and develops core competencies in sales people through
training, coaching, mentoring, and consistent performance feedback
in order to grow overall business.
Coaches on Order Management disciplines per the DSDE Playbook to
Leads consistent execution of the DSD Excellence world-class
sales practices in the market
Holds sales people accountable for meeting key performance
targets; executes procedures and programs to increase team
productivity, team effectiveness, & quality of work.
Holds merchandisers accountable for the execution of world class
merchandising and meeting customers’ expectations for down day
Maintains accounts receivable, payment due balances, and Scan
Based (SBT) accounts per policy.
Achieves the field safety goals; delivers on safety awareness
programs accordingly to eliminate unsafe acts, eliminate workplace
injuries, and lead local organization to achieve the goal of zero
Recruits sales professionals and supports route splits and route
Identifies potential business partners and participates in the
interview process for new hires.
Additional duties as assigned
Delivers on key performance indicators for territory: revenue,
VCM, returns, compliance, store selling and average displays
Utilizes data tools to analyze business and identify store-level
Utilizes tablet and sales data on a daily basis to drive
effective decisions at store
Establishes and maintain strong customer relations exceeding
Monitors of results against plan and taking of appropriate
actions to achieve objectives
Shares performance data with store and frontline sales
Retail Best Practices
Follows all the steps of store visit and the Golden Path Tour in
Utilizes DSDE Shelf Best Practice to ensure adherence to brand
and store planograms
Utilizes DSDE Display Best Practices to drive optimal sales and
world-class merchandising presentation
Creates and acts upon secondary display opportunities within
store to meet DSDE Optimal Display Placements.