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Senior Email Marketing Strategist

Company: HCA Healthcare
Location: Murfreesboro
Posted on: October 11, 2021

Job Description:

Description

Introduction

Do you want to join an organization that invests in you as a(an) Senior Email Marketing Specialist? At HCA Healthcare, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

Benefits

At HCA Healthcare, we want to ensure your needs are met. We offer eligible colleagues an attractive benefit package that includes medical, wellbeing, dental and vision benefits along with some unique benefits including:

  • Medical, Dental, Vision, Life Insurance and Flexible Spending
  • Paid Time Off (PTO) and Personal Leave
  • 401K (100% annual match - 3% to 9% of pay based on years of service)
  • Academic Assistance and Reimbursements for Tuition and Student Loans
  • Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc.
  • HomeAuto, and Pet Insurance
  • Employee Stock Purchase Program (ESPP)
  • Short Term Long Term Disability coverage
  • Adoption Assistance
  • Legal Benefits and lots more!

Learn more about Employee Benefits

You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for a dedicated Senior Email Marketing Specialist like you to be a part of our team.

SUMMARY:

The Senior Marketing Automation Specialist is responsible for developing and executing scalable email and marketing automation campaigns across multiple brands. They are a strategic resource and collaborate with internal and external stakeholders to understand business objectives and develop solutions. They work hands-on in Salesforce Marketing Cloud on complex automations and journeys. 

RESPONSIBILITIES:

  • Define email communication and marketing automation plans, and act as a strategic resource for integrated communications planning and marketing activation across HCA Healthcare.
  • Manage Salesforce Marketing Cloud instance, creating campaigns and journeys, drip campaigns, nurture flows, etc.
  • Ensure the quality of all email campaigns, including the integrity of subscriber data, compliance with CAN-SPAM and other legal requirements, and email marketing Best Practices
  • Manage and execute day-to-day email and SMS programs, including list strategy, A/B and multi-variant testing, building, scheduling, and deploying campaigns. 
  • Manage email deliverability, data hygiene, subscription management and compliance with global opt-in laws and regulations.
    • Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions.
    • Collaborate with copywriters, creative services, and web team on email campaign copy, design, and supporting web content
    • Perform regular A/B tests and develop other testing plans to identify optimization opportunities
EDUCATION:

Bachelor's degree is required. 

EXPERIENCE:

5+ years of relevant experience is needed. 

  • Expert user of Salesforce Marketing Cloud or equivalent enterprise marketing automation platform
  • Experience with Salesforce Marketing Cloud journeys or equivalent multi-touch automations
  • Experience with A/B and multi-variant testing and dynamic content to personalize customer experience
  • Distinctive problem-solving, strategic and analytical capabilities with a strong track record of setting and delivering against measurable marketing metrics
  • Understanding of CAN-SPAM legislation 
  • Experience writing and using SQL queries

CORP-AFHP

HCA Healthcare (Corporate), based in Nashville, Tennessee, supports a variety of corporate roles from business operations to administrative positions. Like our colleagues in any HCA Healthcare hospital, our corporate campus employees enjoy unparalleled resources and opportunities to reach their potential as healthcare leaders and innovators. From market rate compensation to continuing education and career advancement opportunities, every person has a solid foundation for success. Nashville is also home to our Executive Development Program, where exceptional employees are groomed to take on CNO- and COO-level roles in our hospitals. This selective program focuses on ethics, leadership and the financial and clinical knowledge required of professionals at this level of the industry.

HCA Healthcare has been named one of the World's Most Ethical Companies by Ethisphere Institute for over a decade.  In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"Good people beget good people."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

We are a family 270,000 dedicated professionals! Our Talent Acquisition team is reviewing applications for our Senior Email Marketing Specialist opening. Qualified candidates will be contacted for interviews. Submit your resume today to join our community of caring!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Keywords: HCA Healthcare, Murfreesboro , Senior Email Marketing Strategist, Other , Murfreesboro, Tennessee

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