GTM Marketing Lead

Location: Nashville
Posted on: June 23, 2025

Job Description:

Built is a growth-stage company at the intersection of FinTech and PropTech. We are on a mission to change the way the world gets built with technology and services that streamline the $1.4T U.S. construction industry. By providing a centralized platform for all industry stakeholders, Built enables increased efficiency, collaboration, transparency, and business agility—allowing customers to build and manage the communities around us more profitably and with more confidence. The Built platform is used by hundreds of leading North American lenders and asset managers, and thousands of developers, home builders, and contractors. Since our founding in 2015, weve partnered with over 140 of the top financial institutions in the U.S. and Canada, including 35 of the top 100 U.S. construction lenders. With our latest $1.5B valuation, we’re on a continued growth trajectory and are committed to attracting the best talent in the world. We want you to be a part of this exciting journey. About the Role We’re hiring a Go-to-Market Marketing Lead to accelerate growth and lead marketing for our Owner, Developer, and General Contractor (OGC) segment. In this high-impact, strategic role, you’ll own the go-to-market strategy for a portfolio of emerging products—shaping the narrative, crafting compelling positioning, and driving campaigns that generate traction, revenue, and brand presence. Sitting at the intersection of product and growth marketing, this role is ideal for a builder who thrives in 0?1 environments and knows how to turn early signals into market momentum. What You’ll Do Segment Strategy and Growth Planning Develop and lead the go-to-market strategy for the Owner, Developer, and General Contractor segment. Identify and prioritize growth opportunities in close collaboration with product, sales, and leadership. Positioning and Storytelling Craft clear, persona-driven messaging that addresses the specific needs and pain points of Owners, Developers, and General Contractors. Establish a differentiated voice for Built in this space. Go-to-Market and Campaign Execution Lead product launches and integrated marketing campaigns from early signal testing through full-scale rollout. Drive awareness, engagement, and pipeline across channels. Customer and Market Insights Stay close to our target customers through research, interviews, and competitive analysis. Translate insights into marketing strategies that influence both GTM and product roadmaps. Contribute to the development of thought leadership, case studies, and testimonials. Performance and Iteration Define KPIs for the segment, measure performance, and establish tight feedback loops. Iterate quickly to optimize messaging, campaigns, and channel strategy. Who You Are 5 years of experience in product marketing, go-to-market, or B2B SaaS marketing roles, ideally in vertical or enterprise software. Strong strategic thinking and storytelling ability — you can turn complex products into compelling value props. Experience working cross-functionally with product, sales, and marketing teams. Comfortable in early-stage or 0?1 environments with high levels of ownership and ambiguity. Familiarity with construction, real estate, or industrial software is a strong plus Built’s salary range for this position is $140,000 - 160,000 USD per year. The pay range is designed to accommodate upward mobility in the role, therefore it encompasses the full span of proficiency levels for this role and we believe that the midpoint of the range is competitive in the market. Salary is just one component of Builts total compensation package for employees. Your total rewards package at Built will include equity, top-notch medical, dental and vision coverage, an unlimited PTO policy, and other benefits. Perks: The rare opportunity to radically disrupt an industry Competitive benefits including: uncapped vacation, health, dental & vision insurance, and 401k Robust compensation package including base salary and equity Flexible working hours, paid family leave, ERGs & Mentorship opportunities Learning grant program to support ongoing professional development Our company is made up of passionate people who are driven in a variety of disciplines—and each of them brings their unique perspective to everything they do. Creating a safe and inclusive workplace is critical to the success of our company and of our employees, so it’s our aim to recruit, hire and promote without bias against race, color, religion, sex, sexual orientation, gender identity, marital status, veteran status or any other status protected by applicable law. As we learn and as we grow, we’re committed to ensuring that these ideals are at the forefront of everything we do. Greenhouse Disclosure When you apply to a job on this site, the personal data contained in your application will be collected by Built Technologies (“Controller”). Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for current or future employment. You have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability.

Keywords: , Murfreesboro , GTM Marketing Lead, PR / Public Relations , Nashville, Tennessee