Brand Strategy and Insights Director

Company: HCA Healthcare
Location: Nashville
Posted on: July 1, 2025

Job Description:

Do you want to join an organization that invests in you as a Director Brand Strategy? At HCA Healthcare, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years. Benefits At HCA Healthcare, we want to ensure your needs are met. We offer eligible colleagues an attractive benefit package that includes medical, wellbeing, dental and vision benefits along with some unique benefits including: • Medical, Dental, Vision, Life Insurance and Flexible Spending • Paid Time Off (PTO) and Personal Leave • 401K (100% annual match - 3% to 9% of pay based on years of service) • Academic Assistance and Reimbursements for Tuition and Student Loans • Employee Discounts including Tickets, Retail, Mental Health Apps, Education Apps, Identity Theft Protection etc. • Home, Auto, and Pet Insurance • Employee Stock Purchase Program (ESPP) • Short Term & Long Term Disability coverage • Adoption Assistance • Legal Benefits and lots more! You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for a dedicated Director Brand Strategy like you to be a part of our team. Job Summary and Qualifications The Director of Brand Strategy reports to the Assistant Vice President of Brand Strategy. S/he directs the development and implementation of the brand strategies and programs across the enterprise. S/he will develop, lead, and manage brand initiatives such as scalable audience positioning strategies; brand strategies for HCA Healthcare’s business units, markets and services; and take a lead role in overseeing brand research and insights, among other critical initiatives. S/he develops and manages enterprise partnerships, scalable tools & resources, brand strategy and research and insights frameworks, and reporting to facilitate execution of high impact brand strategies through development and implementation. This position requires unique competencies, including large-scale systems thinking, advanced business acumen, and inherently collaborative personality. S/he must be adept at navigating complex organizations with matrix reporting relationships, connecting and building trust among multiple stakeholders, as well as adapting to dynamic environments. An understanding of the healthcare industry, research methodology and best practices, strategic planning, brand strategy and business analysis valuable to this role. What you will do in this role: Strategic Planning & Research/Insights Leadership: • Supports Brand AVP, Chief Brand Officer, and other business leaders in creation of enterprise and market level brand plans that include brand, B2C, B2B, and operational components. • Oversee research and insights initiatives to support branding priorities across consumer and in-industry audiences (physicians, nurses, colleagues, payors, etc.). • Manage research initiatives, including project design, vendor management and socialization of relevant findings. • Understand mindsets, sentiment and key drivers of behavior for consumer, physician, colleague and other important industry audiences. • Utilizes quantitative and qualitative research to guide strategy development for prioritized branding initiatives. • Lead discovery efforts to identify opportunities, quantify business impact, and provide solution recommendations for new projects. • Develop initiative business cases and proposals that include background analysis, strategy definition, project approach, resourcing, budgeting, and timing. • Lead strategy development and planning for new brand initiatives to support business objectives. • Stay up to date on macro and micro trends across the industry Marketing Initiative Leadership & Collaboration • Provide leadership and direction of strategic branding initiatives. • Support Marketing & Corporate Affairs leaders by providing recommendations around opportunities for enhancing plans based on research and insights, enterprise priorities and best practices. • Act as a resource for brand and marketing leaders, consulting on branding initiatives and sharing best practices across Groups and Divisions. • Facilitate decision-making that is required for progress on projects and programs. • Develop collaborative relationships with key stakeholders to identify opportunities for Marketing and Corporate Affairs to align with key business priorities. • Build and maintain excellent relationships through high quality, engaged service to all of key internal and external stakeholders. • Work in partnership with Marketing & Corporate Affairs teams as well as other business area teams across the organization to align marketing strategies with strategic growth priorities, policies and procedures of HCA Healthcare. Marketing & Corporate Affairs Initiative Implementation • Work closely with Marketing and Corporate Affairs leaders, project management team members, marketing colleagues, and external agencies to ensure successful implementation of initiatives, programs, and projects. • Assemble models, frameworks, tools & resources to successfully deploy branding initiatives. • Demonstrate a commitment to learning & evaluation. Work closely with stakeholders to track key performance indicators and evaluate outcomes related to target audience impact and achievement of business goals. • Manage agencies, vendors and external partners as related to execution of branding initiatives. • Support in determining appropriate reporting metrics to clearly articulate successes and identify opportunities to optimize and change strategies. • Identify current and future risks to initiatives, develop recommendations for mitigation strategies, and work proactively with leadership to mitigate. • Provide analysis of initiatives, critical evaluation of progress against business goals, define recommendations for optimization or further evaluation or investment. Brand Strategy Team Management • Oversight of activities of managers, project managers, and external vendors. • Identify regular developmental opportunities for team members. • Partner with indirect leaders to ensure betterment of broader team skill sets. • Provide coaching, mentoring, and developmental feedback to teams members (direct and indirect). Additional Core Responsibilities: • Serve as advisor and thought leader to internal business units on brand strategy, business impact and opportunity identification and assessment. • Become a go-to source for brand resources and information by taking a leadership role in sharing best practices and enterprise knowledge of team members, skills, capabilities, and tools. • Building and maintaining relationships with enterprise leadership, key business sponsors and vendors. What qualifications you will need: • Bachelor’s degree required • Master’s degree preferred • 1 years of experience in a management role • 7 years of experience in a related position HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

Keywords: HCA Healthcare, Murfreesboro , Brand Strategy and Insights Director, PR / Public Relations , Nashville, Tennessee